Introduction
The global demand for makhana (fox nuts or lotus seeds) is surging, with the market projected to reach $ 300 billion by 2027 (Source: Market Research Future). India, the world’s largest producer, supplies 80% of global makhana exports, thanks to its ideal climate in Bihar, Assam, and Manipur.
For international buyers, importing makhana from India offers:
✅ Cost savings (up to 40% cheaper than local suppliers)
✅ Superior quality (traditional farming & processing methods)
✅ Diverse product range (raw, roasted, flavored, organic)
This guide will walk you through:
- How to find reliable Indian makhana exporters
- Price benchmarks & negotiation tips
- Export procedures & documentation
- Shipping, logistics, and customs clearance
- Profit strategies for resellers
1. Where to Source Makhana in India?
Key Production Regions
- Bihar (Top producer: Darbhanga, Madhubani, Sitamarhi)
- Assam (Known for organic varieties)
- West Bengal & Manipur (Smaller-scale farms)
Types of Makhana Suppliers
| Supplier Type | Pros | Cons |
|---|---|---|
| Farm Cooperatives | Lowest price, direct from growers | Limited processing capabilities |
| Export Companies | One-stop solution, handle logistics | 10-15% higher price |
| Processors | Custom flavors & packaging | MOQ usually 1,000kg+ |
Top 3 Verified Export Hubs:
- Patna (Bihar) – Largest wholesale market
- Delhi-NCR – Trade facilitators & exporters
- Mumbai – For sea shipments to EU/US
🔍 Pro Tip: Always ask for *FSSAI license, APEDA registration, and factory audit reports before dealing.
2. Makhana Export Pricing (2024 Benchmarks)
Price Ranges (FOB India, per kg)
| Product Type | Price (USD/kg) | MOQ |
|---|---|---|
| Raw Makhana (Grade A) | 4.50−4.50−6.00 | 500kg |
| Roasted Makhana | 6.50−6.50−8.00 | 300kg |
| Organic Certified | 7.00−7.00−9.50 | 1,000kg |
| Flavored (Peri-Peri, Cheese) | 8.00−8.00−12.00 | 200kg |
Factors Affecting Price:
- Seasonality (Prices drop 15% post-harvest: Oct-Dec)
- Packaging (Vacuum-sealed vs. bulk sacks)
- Payment Terms (LC cheaper than advance TT)
💡 Negotiation Hack: Ask for 5% discount on 5+ ton orders or free shipping on first container.
3. Must-Have Certifications for Importers
Ensure your supplier provides:
- FSSAI License (Mandatory for food exports)
- APEDA Registration (For Indian agricultural exports)
- Organic Certificates (USDA/EU/India Organic)
- Halal/Kosher (For Middle East/Western markets)
- Phytosanitary Certificate (Customs clearance)
📌 Sample Request Email:
“Please share your FSSAI No., APEDA code, and organic certificates. We need compliance for [Country] customs.”
4. Shipping & Logistics Guide
Best Shipping Methods
| Option | Cost | Transit Time | Best For |
|---|---|---|---|
| Sea (LCL/FCL) | 800−800−2,500/container | 25-40 days | Bulk orders (5+ tons) |
| Air Freight | 4.50−4.50−6.50/kg | 5-7 days | Samples/urgent orders |
| Courier (DHL/FedEx) | 15−15−25/kg | 3-5 days | <50kg test shipments |
Key Documents Needed:
- Commercial Invoice
- Packing List
- Certificate of Origin
- Bill of Lading/Airway Bill
⚠️ Warning: Avoid “door-to-door” offers from unknown agents – use EXW or FOB terms for cost control.
5. How to Maximize Profits as a Reseller?
Value-Added Strategies
- Private Labeling (Sell under your brand with custom packaging)
- Retail-Ready Packs (Small 100g/200g pouches for supermarkets)
- Flavor Localization (E.g., Wasabi makhana for Japan, Za’atar for UAE)
Sample Profit Calculation (EU Market):
- Cost (CIF): $7.50/kg (Organic, shipped to Germany)
- Retail Price: €25/kg (400% markup in health stores)
- Profit Margin: 60-70% after duties & marketing
📊 Case Study: A UK startup scaled to $50k/month selling “protein makhana bites” on Amazon.
Conclusion & Next Steps
India remains the best sourcing hub for makhana due to its quality, price, and scalability. To start:
- Shortlist 3-5 suppliers from platforms like IndiaMart or TradeIndia
- Request samples (Check for rancidity, size uniformity)
- Start with a 500kg trial order (Air/sea based on urgency)
📥 Free Download: Makhana Export Checklist (PDF) (Covers HS codes, contract templates, and inspection tips)
FAQ Section (For Google Snippets)
Q: What is the HS code for makhana export from India?
A: 12092990 (Dried lotus seeds).
Q: Can I import makhana without an import license?
A: Yes, in most countries (except for organic, which may need special clearance).
Q: Which Indian makhana brand is best for the USA?
A: Look for APEDA-certified exporters with FDA-compliant packaging.
Q: How long does makhana last in transit?
A: 12-18 months if vacuum-packed with oxygen absorbers.
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